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Figure out mailchimp preview text #34
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on May 2, 2020 I just realized that 3cfa0dd didn't update this in every spot. I'll fix
nevermind lol. i just saw 986b40b
In #37, @jessesquires said:
Did we vote on not just using the excerpt text for this?
EDIT: I'm fine either way, but I think the excerpt method is a bit simpler. Less front-matter to worry about.I don't know if there was a deeper discussion or vote, but I got the impression from @stationaery and @dellsystem 's comments that there was a desire to have the MailChimp "email preview" to be a short pithy sentence, different from the excerpt (which is typically much longer), and also to use that in social card previews (which was done already).
Right now the preview text is not set to anything in MailChimp:
- Speaking for myself, I’m a sucker for clever preview text…On Sat, May 2, 2020 at 7:06 PM Ana Ulin ***@***.***> wrote: Right now the preview text is not set to anything in MailChimp: [image: Screen Shot 2020-05-02 at 7 06 03 PM] <https://user-images.githubusercontent.com/6729309/80896893-07b63f00-8ca8-11ea-867f-a96fab9bed9e.png> — You are receiving this because you were mentioned. Reply to this email directly, view it on GitHub <#34 (comment)>, or unsubscribe <https://github.com/notifications/unsubscribe-auth/ACES7PPHQU7AJ7QNTYHB2O3RPTGTVANCNFSM4MXNR7JQ> .
@anaulin Ahh I see. I think I can fix this.
@stationaery No problem! Let's stick with the preview text.
Reacted by Ana UlinFigured this out. According to these docs:
Use this merge tag to generate preview text in a custom-coded campaign. Insert
*|MC_PREVIEW_TEXT|*just after the opening< body >tag in your HTML. To ensure the preview text isn’t visible in the body of your campaign, wrap the merge tag in a hidden< span >element.Locate or add
< style type= "text / css" > < /style>to your HTML, and add this code to the "style type" value:.mcnPreviewText{display: none !important;}
After the opening
< body >tag, add:<!--*|IF:MC_PREVIEW_TEXT|*--> <!--[if !gte mso 9]><!----><span class="mcnPreviewText" style="display:none; font-size:0px; line-height:0px; max-height:0px; max-width:0px; opacity:0; overflow:hidden; visibility:hidden; mso-hide:all;">*|MC_PREVIEW_TEXT|*</span><!--<![endif]--> <!--*|END:IF|*-->
Seems pretty gross. But 🤷
Reacted by Ana UlinMy original thought was to use the RSS summary for the preview. We might still be able to do that if there is a merge tag for that, but I couldn't find one in the docs. (But there are different options when editing the template.)
Currently we have:
<summary type="html">{{ post.excerpt | escape }}</summary>
in feed.xml
Reacted by dellsystemNice. (And, I mean, HTML email is pretty gross, as is MailChimp HTML, so, I feel like we're committed to the grossness here...)
Reacted by Jesse Squires and dellsystemAh, here's what I had seen before: https://mailchimp.com/help/rss-merge-tags/
However, I'm not sure if we can use
*|RSSITEM:CONTENT|*for the email preview?
I couldn't find any good documentation about RSS merge tags in the "preview" field. We might need to just test it.
