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Adjust API → BigQuery Pipeline

Python-based ETL project that pulls marketing and monetization data from the Adjust API and loads it into Google BigQuery.

Overview

This project automates data extraction for key analytics metrics:

  • ROAS
  • Revenue (IAP + Ad)
  • Retention
  • LTV
  • Cohort Size
  • Sessions
  • ARPDAU
  • Cost / CPI / eCPM

Each script:

  1. Calls Adjust API
  2. Converts data into pandas DataFrame
  3. Cleans and formats data
  4. Uploads to BigQuery

Tech Stack

  • Python
  • pandas
  • requests
  • Google BigQuery
  • Adjust API

Example Usage

python session.py
python retention.py
python roas_cumulative.py

About

Python ETL scripts that pull Adjust API metrics and load them into Google BigQuery for marketing and monetization analytics.

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