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felipeguevara/README.md

Hi, I'm Felipe

I work on pricing, promotions and commercial analytics for marketplaces and retail across Mexico, Colombia and Brazil. Most of it comes down to keeping margin from leaking: setting prices against the market, catching purchase orders and promotions that lose money, and getting brands to fund more of the discount. I write my own SQL and Python, and I build AI agents so the team can spend its time on decisions instead of spreadsheets.

Start here: pricing-lab, a runnable toolkit with the pricing and margin controls I use, rebuilt on a synthetic market: a repricing engine, margin-drop and cost-anomaly alerts, a promotion stacking audit, a vendor-funding plan and a CUPED price-test readout.

What I work on

  • Pricing strategy, price index and competitive benchmarking
  • Margin control: purchase-order margin, cost anomalies, alerting
  • Promotions, discount depth and vendor-funded investment
  • A/B testing and experiment design
  • AI agents for analytics teams (Claude Code, Codex, GitHub Copilot)

Tools: SQL (Snowflake), Python (pandas), Power BI, Tableau, Git

Older repos are coursework from my Master's in Data Science for Business (ENAE, 2022–2023).

LinkedIn

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